In this episode we talk about:

  • Heidi’s background, what she does, & how she has worked on 300 books for children
  • What comes to mind when Heidi hears the label “Type A”
  • The idea that whatever job you are in, you are being paid to be Type A
  • How the nature of physical books attributes to the desire for it to be perfect & for it to be efficiently and effectively published
  • The biggest challenge for Heidi when she entered into the freelance world
  • How she quiets her editor voice when she is creating
  • The way in which a lack of immediate feedback impacts the writing process
  • Heidi’s tool, Book Mapping, and how it helps you through the book writing journey
  • Where people tend to get “stuck” when translating their concepts or ideas into content that would be appropriate for children
  • The misconceptions people have around writing for children
  • Heidi’s favorite children’s book
  • The importance of writing a book that you are interested in
  • The logistics of writing a picture book
  • Heidi’s advice for finding your voice and how to use it
  • Applying the principles of improv into creative writing

Mentioned In This Episode:

Creative Sunday Lab with Jenni Heffernan Brown on June 24, 2018 in San Francisco with discount code: FOMOANDFRIENDS
Blueberries for Sal by Robert McCloskey
What Do You Do With an Idea? by Kobi Yamada
The Type A Creative S2 Ep 12 with Melissa Dinwiddie


About Heidi:  

Writer and editor Heidi Fiedler has worked on more than 300 books for children. She does the deep thinking that’s needed to turn an idea into a book that has the power to spark our curiosity and make us all feel a little less alone. The books she creates are quirky, playful, highly visual, and often philosophical. After working in publishing for over ten years, she’s excited to see her own picture books and chapter books making their way into the world.


Connect with Heidi:

On Her Website
On Instagram


About The Type A Creative Podcast:

The Type A Creative is for those of us who feel like walking juxtapositions. You know who you are. You can balance spreadsheets just as easily as you can design a logo. Sometimes it’s a little disorienting because you’re a left-brain / right-brain blend that doesn’t always fit into the labels of “artist” or “numbers person.”

On the show we bring in fellow bosses, painters, creative directors, film makers, entrepreneurs, and writers — together we’re having conversations about what it is to be both Type A and Creative.

Don’t forget to rate & review The Type A Creative on iTunes!