I’m a serious Type-A businesswoman. I swear. I’m pretty good at it, too. I co-own a digital marketing agency, and spend my days selling creativity to business owners who are good at things other than creative marketing.
I’m pretty much a walking juxtaposition; when I’m not running my agency, I’m writing creative non-fiction, trying to get essays and books published, or working on my new illustration habit I’ve picked up.
I know I’m not the only one. There are thousands of us Type-A creatives out there who are trying to make it big with their careers, while fighting to make space to paint, to write, illustrate or hand-letter. We need a gathering place to allow our own particular kind of magic to shine through.
So whether you’re a creative at heart who could use a heavy dose of Type-A induced structure, or a perfectionist with a penchant for all things lovely, this is the place for you.
WHAT MAKES ME QUALIFIED?
That’s kind of a gutsy question, but I guess I can’t fault you for wondering. After all, if I proclaim to come from a world of Type-A Creatives you likely wonder what kind of proof I have to back up such a statement.
Self-diagnosis aside, my resume will tell you that I have 7+ years of marketing experience with clients ranging from Fortune 500 such as Pepsi and Samsung to small businesses and personal brands.
Since moving to the Bay Area from Los Angeles, I’ve worked with startups as well as in the publishing and lifestyle industries. Stopping just short of patting myself on the back, I’ll just say I’ve got one foot planted firmly in the marketing arena.
And the other foot? Well, it lives over in the writing and design world. I’ve got my MFA in Writing, and I’m determined to create some things that aren’t just for my clients. To write my book, to draw cartoons, to make space to be creative.
WHY THIS PODCAST?
The simple answer is why not? The more complicated answer is why not sooner? I’ve had this podcast in my mind for over a year before I hit record. So I know exactly what it’s like to have an idea for a creative project, but still hesitant to move forward.
After finishing my MFA I felt split — divided — between my work life and my creative life. I had my literary friends, and my business friends. I had things that felt like “real art,” and things I did to support my agency. I felt like I had to be Jenni the business person or Jenni the creative. I realized that like so many other creatives, I had bifurcated my creativity as something that lives “over there.” You know, in the spaces before work, when I felt inspired, or when I could make time.
My goal is to capture that combination in a place where walking juxtapositions – career minded folks who also play piano, paint and write – how we creatives can learn to harness their powers for beauty and continue to create art that the world needs.
I’ve got big plans for this podcast. And a lot of them will involve you.
THAT’S WHERE THE TYPE A-CREATIVE COMES IN.
I USE BOTH SIDES OF MY BRAIN PRETTY CONSISTENTLY, AND SO FAR I HAVEN’T IMPLODED.
I’M LIVING PROOF IT CAN BE DONE.